Goldberg’s professional experience includes over 30 years in the consumer products industry. He is adept at managing in situations of rapid and extreme growth. Prior to the formation of Summit Sales & Marketing, he was instrumental in the 250% expansion of Dorel’s Cosco brand presence at Toys R Us and Babies R Us. As Vice President of Juvenile Sales for category leader, Safety 1st, sales soared from 25 products, including the iconic “Baby on Board” sign, and 15 million dollars in 1991, to over 200 million and more than 500 products when the company was acquired by Dorel Industries in 2000. At Safety 1st, Goldberg reported directly to founder Michael Lerner. He supervised five sales managers and 40 sales people in the field, was responsible for P&L, and worked closely with the product marketing and engineering groups. Because of his successful experience dealing with large retailers, Safety 1st called upon Goldberg to manage top accounts including Wal-Mart, Target and Toys R Us. Goldberg was also Regional Sales Manager, Northeast Region for Cosco, Inc., New England Key Account Manager for Northeastern Reps. Inc, and spent five years in the garment industry as a manufacturer’s representative for Schott Bros. Inc. He is a graduate of Lesley University, Cambridge Massachusetts, with a Bachelor of Science degree in Management.
Director of Planning and Sales Operation
At Summit Sales & Marketing, Michelle Spinelli is responsible for leadership and consistency across the sales process. She oversees planning, product availability and inventory control for $75 million in juvenile products sold by Dorel Industries. In addition to managing sales and related operational metrics across all categories, Spinelli ensures that the business plan remains focused on developing maximum efficiency from all resources. She establishes targets for forecast accuracy, analyzes overall customer sales results, and develops and monitors department budgets to ensure compliance with corporate targets. Michelle’s professional experience includes over 15 years in the juvenile product industry. Prior to joining Summit Sales & Marketing, Spinelli was a Forecaster for Town & Country Living, working directly with the Senior Vice President of Inventory Management on point of sale analysis, merchandise projections and creation of forecasting reports. She is a graduate of Kean University with a Bachelor of Science degree in Marketing.
Manager of Ecommerce Sales
Jeffrey Mark is responsible for the management of ecommerce business activities, which includes analyzing, reviewing, and recommending products to be presented and listed on our client’s .com sites. In this role, he oversees online activity which includes organizing promotions and working with our factories to develop pricing strategies that support our digital marketing direction. Working with ecommerce teams Jeff organizes and facilitates digital assets to expand on product details, functions, features and benefits. In addition, he coordinates all of our technology efforts supporting the sales function. Jeff is pursuing a degree in Business Management at William Paterson University.
Sunny Chawla is responsible for forecasting, historical analysis of sales against a variety of metrics, and managing order flow in conjunction with corporate customer service and account planners. In addition to analysis of retail sell through performance, inventory levels and monthly forecasts, he provides assistance with the annual budgeting process, and interacts with the customer service department. As a category captain, Sunny is responsible for analyzing data intensive reports and planning product placement. He provides clients with analytic driven insights and works closely with them to grow profitability by increasing the volume of products and improving the speed of inventory turnover within the category. He is a graduate of Kean University with a Master of Science in Computational Applied Mathematics.